Villa Borghini – Establishing an International Italian Cosmetic Brand in Egypt

Villa Borghini is a premium Italian cosmetic brand offering high-quality products for both men and women. As a new entrant to the Egyptian market, Villa Borghini initially faced challenges with low sales volumes, limited brand awareness, and weak credibility in a highly competitive industry.

Challenges:

Building Brand Awareness and Credibility: Entering a market dominated by established brands meant Villa Borghini had to prove its value and authenticity to a skeptical audience.
Boosting Sales Performance: Despite offering premium products, the brand struggled with achieving significant sales due to its relatively low visibility and recognition among consumers.
Positioning as a Luxury yet Accessible Brand: Villa Borghini needed to strike a balance between premium branding and appealing to a wide customer base in Egypt’s competitive cosmetics market.

Our Strategy:

Comprehensive Marketing Strategy: We developed a well-rounded approach tailored to the brand’s needs, including positioning Villa Borghini as a trusted name in luxury cosmetics while addressing customer pain points.
Creative Sales and Branding Content: Unique and engaging content was crafted to highlight the superior quality of Villa Borghini’s products, emphasizing their Italian heritage and premium benefits for both men and women.
Micro-Influencer Campaigns: Collaborating with carefully selected micro-influencers, we reached target demographics with authentic endorsements that resonated with their followers, boosting brand trust and visibility.
Advanced Media Buying Plans: Our team optimized ad placements and budgets to maximize ROI, focusing on platforms and regions where the target audience was most active.

Results Achieved:

+9,000 Online Orders in 8 Months: Villa Borghini successfully transitioned into a strong player in the Egyptian market, achieving significant traction with its digital audience.

15 Million EGP in Sales Profits: This remarkable revenue milestone demonstrated the effectiveness of our strategies and highlighted the brand’s potential for continued growth.

Conclusion: By combining strategic marketing, creative content, and targeted campaigns, Villa Borghini overcame its initial challenges to become a recognizable name in Egypt’s cosmetics market. This success story underscores the power of a well-crafted marketing approach in transforming a new entrant into a trusted and successful brand.

Project Information

For urgent help

performance marketing

Client:

King & Queen

Category:

branding, marketing strategy, brand positioning

Tag:

Business, Agency, Corporate

Start Date:

10 February, 2019

End Date:

Until Now

Budgets:

$100,000 USD