Orange Daily Egypt – Introducing a Global Cosmetic Brand to the Egyptian Market

Orange Daily Egypt is the local extension of a worldwide American cosmetic company known for its high-quality products. As a new entrant to the Egyptian market, the brand initially faced significant hurdles, including zero brand awareness and weak sales volumes in a highly competitive industry.

Challenges:

Zero Brand Awareness:
Entering a new market without prior recognition posed a challenge in gaining customer trust and establishing a foothold in the cosmetics sector.
Low Sales Volume:
Despite its international reputation, Orange Daily struggled to generate initial traction among Egyptian consumers due to limited visibility and competitive pricing dynamics.

Our Strategy:

Comprehensive Digital Marketing Strategy:
A full-fledged digital approach was crafted, focusing on positioning Orange Daily as a reliable, high-quality choice for beauty enthusiasts in Egypt.
Creative and Effective Content:
We developed engaging content tailored to the Egyptian audience, emphasizing the unique benefits of Orange Daily’s products and aligning with local consumer preferences.
Media Production:
Professional media production highlighted the brand’s premium nature, creating visually appealing campaigns that resonated across digital platforms.
Influencer Campaigns:
Strategic partnerships with influencers helped bridge the trust gap, leveraging their audiences to amplify awareness and drive engagement.
Optimized Media Buying Plans:
Targeted ad campaigns were launched to ensure maximum ROI, focusing on the most relevant demographics for the brand’s products.

Results Achieved:

12,000,000 EGP in Sales Revenue:
Orange Daily Egypt achieved impressive financial results, cementing its position in the local market.
5,000+ Online Orders:
The brand successfully transitioned from minimal visibility to becoming a recognized name in the Egyptian beauty scene.

Conclusion:

By leveraging a tailored digital marketing approach and strategic content creation, Orange Daily Egypt overcame its initial challenges to establish itself as a formidable player in the Egyptian cosmetics market. This success story demonstrates the power of innovative marketing strategies in driving growth for new entrants in competitive industries.

Project Information

For urgent help

performance marketing

Client:

Orange Daily Egypt

Category:

branding, marketing strategy, brand positioning

Tag:

Business, Agency, Corporate

Start Date:

10 February, 2019

End Date:

Until Now

Budgets:

$100,000 USD