Babel Marts – Navigating a Unique Challenge in the Competitive Food Delivery Market

Working with Babel Marts was both an exciting and demanding experience, as it pushed us to leverage our full range of expertise to help this fast-growing food delivery app carve out its space in a competitive market. Unlike competitors backed by substantial funds, Babel Marts needed an agile, resourceful approach to overcome its unique challenges.

Challenges:

Differentiating in a Saturated Market: In a market where established brands dominate, we needed a strong, identifiable competitive edge. Together with Babel Marts, we identified high-standard fresh fruits and vegetables as our leading attraction point. This focus not only distinguished the app from competitors but also resonated with quality-conscious customers.
Targeting Limited Geographic Areas: Babel Marts operated in select locations, requiring highly precise media buying to avoid wasted ad spend. This meant leveraging data analytics and narrowing down our targeting to the exact demographics within each area, while also promoting within community groups to drive awareness.
Higher Price Perception: Being positioned at a slightly higher price point in comparison to competitors, we needed a strategy to bridge this gap and attract budget-sensitive users. We implemented the “One Pound” offer, allowing customers to purchase a specific quantity of select items for just one pound during limited time windows. This offer generated significant attention and drove trial downloads.

Results Achieved:

Through a combination of a fresh, engaging art direction, impactful content campaigns, and advanced media buying strategies, we successfully achieved impressive milestones:

+10,000 App Downloads: Our highly-targeted campaigns and community engagement efforts helped drive significant downloads, establishing a solid user base.
10 Million EGP in Sales: Despite working with a leaner budget, our media tactics and promotional strategies contributed to a remarkable sales volume with a high ROI.

This project underscored the power of targeted, creative solutions in a competitive market, proving that with the right approach, a smaller player can still achieve impactful results.

Project Information

For urgent help

performance marketing

Client:

Khamato

Category:

branding, marketing strategy, brand positioning

Tag:

Business, Agency, Corporate

Start Date:

10 February, 2019

End Date:

2023

Budgets:

$100,000 USD