Khamato – Revolutionizing Home Finishing Materials in Egypt’s E-commerce Market

Khamato is Egypt’s first e-commerce platform dedicated to home finishing materials, paving the way for a unique shopping experience in a traditionally offline market. Our mission was to address customer challenges with home finishing and demonstrate the variety and quality of products available from top vendors. However, convincing users to adopt this online approach was a major challenge, given the novelty of purchasing finishing materials online.

Challenges:

Building Trust for Online Shopping of Finishing Materials: As a pioneer in this market, Khamato faced the task of convincing customers to trust online shopping for something as important as home finishing. We highlighted the platform’s unique features that simplify and streamline the process, addressing common issues like high prices, quality concerns, and limited payment options.
Emphasizing Competitive Pricing and Quality: To gain customer trust, Khamato partnered with leading vendors, securing the best quality materials from brands like Heidelberg, Elba, Gorenje, Grohe, ElSewedy, and Schneider. Initially, the company sacrificed profit to offer generous discounts, allowing customers to experience the platform with lower risk.
Flexible Payment Solutions: Khamato provided various payment options, including an installment system that stretched up to 60 months, making home finishing materials more accessible to a broader audience. This feature was crucial in encouraging customers to make significant purchases online.
Ensuring Fast Delivery: With rapid delivery options—same-day delivery in Cairo and within four days across Egypt—Khamato removed a common concern about online shopping, making it convenient and reliable.
Balancing B2B and B2C Marketing: Since Khamato serves both individual consumers and businesses, we had to craft messaging that appealed to both while staying true to the brand identity. This flexibility allowed us to reach different market segments effectively.
Optimizing Media Buying Strategy: Given the high cost of these materials, ad costs needed to be carefully managed. We tracked the success of our ads by measuring ad spend against profits from orders, ensuring that we focused on high ROI.

Results Achieved:

With a focus on clear, creative communication that offered real solutions to customer needs, our strategies led to impressive results:

$1 Million in Sales with Only $100K Ad Spend: Our approach achieved a 10x return on investment (ROI), proving the success of our targeted efforts.
60,000 New Users and 5,000 Daily Active Users: We successfully grew the platform’s user base, driving daily engagement and building a community around Khamato.

This project demonstrated the potential of digital marketing to transform traditional markets, showing how the right mix of strategy, flexibility, and customer-centered solutions can open new doors for e-commerce in Egypt.

Project Information

For urgent help

performance marketing

Client:

Khamato

Category:

branding, marketing strategy, brand positioning

Tag:

Business, Agency, Corporate

Start Date:

10 February, 2019

End Date:

Until Now

Budgets:

$100,000 USD